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  • Product Manager - University Masters

    17 marzo 2020

    Randstad Professionals , Barcelona (Barcelona)

    A determinar durante el proceso


    Do you have previous Digital Marketing experience? Do you have experience as a Program Manager in Higher Education? Do you want to be part of a prestigious University? We offer you the opportunity to join a top University with a dynamic and professional environment. Depending on the Marketing Director your main responsability will be: ·       Design and implement the Marketing Plan and Strategy in your assigned area. ·       Analyse the competition and market portfolio of products, services and sales channels. ·       Cooperate in the construction of the University brand, positioning, corporate image and communication messages. -     ·       Design, production and implementation the Marketing communication for the products and services. ·       Digital MKT Strategies and Campaigns (google adwords, social networks, Mobile MKT, digital media, etc) ·       Email Marketing campaigns (impact calendar, creativity development, campaign segmentation, mailing, analysis and monitoring results). ·       Online and offline campaigns. ·       Maintenance and updating web content. ·       Organize and implementation of trade events, education and sectoral fairs. ·       Collaborate in the definition of all commercial activity with the Commercial department and collaboration with the Portfolio Department in the improvement of the product. ·       Collaborate in the definition of the communication strategy. ·       Analyse and evaluate each of the advertising / promotion actions carried out.

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