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- director marketing
- Marketing y Comunicación
- Combinada (teletrabajo y presencial)
- One of our customers is looking for a passionate Growth Product Manager to lead their directto-consumer product retention strategy.
- our client
Reporting to the VP Commercial Product Manager Consumer, as Growth Product Manager you
will work alongside product managers, engineers, data analysts, UX/UI, and sales and
marketing teams to identify the biggest opportunities in the global language online and mobile
You will own the strategy, roadmap, and execution of key growth product initiatives that
optimize the user experience and digital customer acquisition.
Your main responsibility will be to determine and execute on the critical levers needed to drive
product adoption and use. Working with cross-functional teams such as product management
and technology, you will provide actionable insights through data analytics, pre-post analysis,
data mining, and various financial models.
The ideal candidate should be an independent, collaborative, solution-oriented performer,
skilled and experienced with using data to drive growth and easily quantifiable business
- your functions
Improve product experiences iteratively with speed
¿ Define and develop KPI reporting
¿ Build metrics into both existing and new data systems and reporting platforms
¿ Partner with marketing to research and recommend USPs for marketing acquisition
¿ Quantitative A/B testing on mobile and web product learning journey
¿ Perform qualitative research and bring in customer insights to product development
¿ Optimize support flows
¿ Create standard and evolving reporting capabilities to support the product team and
broader organization by providing access and transparency to critical data
¿ Support the development of site analytics reporting using Google Analytics and
Customer Data Platform to measure and understand consumer behavior on site,
ranging from pathing and funnel analysis to product interaction; perform deep dive
analyses to identify pain points within the mobile and online experience and work with
product team to share results and implement related business solutions
¿ Lead post-purchase product strategy development, executions and experiences
¿ Measure customer sentiment through NPS, reviews, surveys and referral activity
¿ Lead testing program from hypothesis development, experiment design, data
gathering and data analysis
¿ Ability to mine, extract and interpret consumer insights
- position requisites
Experience of 3-5 years in the mobile app space is a must.
¿ Experience in a quantitative or analytical role within ecommerce, consumer or
¿ Extensive experience in product management or educational technology
¿ Experience in leading in-house staff, freelance writers, and editors
¿ End-to-end digital project management experience
¿ Demonstrated business product strategy expertise with a successful record of bringing
new products to market¿
¿ Excellent english and spanish is a must.
¿ Success driving product adoption utilizing B2B and B2C strategies¿
¿ Experience in education, learning, or assessment field preferred¿¿
¿ Experience in agile product management methodologies
¿ Experience in increasing the main KPI metrics (retention, usage, engagement etc)
but also experience in paywalls, user acquisition (ASO etc).
¿ Experience with subscriptions models will be an asset.
- Formación: Licenciado, Master, Grado
- Conocimientos: , user acquisition
- Experiencia: 5 años
- your benefits
Competitive salary and social benefits
Hybrid model, 1 day a week in the office, 4 remote.
Get into one of the most important international educational company.
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