- salario
- no informado
- tipo de contrato
- Indefinido
- jornada laboral
- Completa
- sector empresa
- Educación
- ver más
- puesto
- director marketing
- vacantes
- 1
- localidad
- Madrid
- provincia
- Madrid
- especialidad
- Marketing y Comunicación
- subespecialidad
- Marketing
- modalidad
- Combinada (teletrabajo y presencial)
- One of our customers is looking for a passionate Growth Product Manager to lead their directto-consumer product retention strategy.
- our client
-
Reporting to the VP Commercial Product Manager Consumer, as Growth Product Manager you
will work alongside product managers, engineers, data analysts, UX/UI, and sales and
marketing teams to identify the biggest opportunities in the global language online and mobile
learning space.
You will own the strategy, roadmap, and execution of key growth product initiatives that
optimize the user experience and digital customer acquisition.
Your main responsibility will be to determine and execute on the critical levers needed to drive
product adoption and use. Working with cross-functional teams such as product management
and technology, you will provide actionable insights through data analytics, pre-post analysis,
data mining, and various financial models.
The ideal candidate should be an independent, collaborative, solution-oriented performer,
skilled and experienced with using data to drive growth and easily quantifiable business
outcomes. - your functions
-
Improve product experiences iteratively with speed
¿ Define and develop KPI reporting
¿ Build metrics into both existing and new data systems and reporting platforms
¿ Partner with marketing to research and recommend USPs for marketing acquisition
campaigns
¿ Quantitative A/B testing on mobile and web product learning journey
¿ Perform qualitative research and bring in customer insights to product development
¿ Optimize support flows
¿ Create standard and evolving reporting capabilities to support the product team and
broader organization by providing access and transparency to critical data
¿ Support the development of site analytics reporting using Google Analytics and
Customer Data Platform to measure and understand consumer behavior on site,
ranging from pathing and funnel analysis to product interaction; perform deep dive
analyses to identify pain points within the mobile and online experience and work with
product team to share results and implement related business solutions
¿ Lead post-purchase product strategy development, executions and experiences
¿ Measure customer sentiment through NPS, reviews, surveys and referral activity
¿ Lead testing program from hypothesis development, experiment design, data
gathering and data analysis
¿ Ability to mine, extract and interpret consumer insights - position requisites
-
Experience of 3-5 years in the mobile app space is a must.
¿ Experience in a quantitative or analytical role within ecommerce, consumer or
marketing analytics.
¿ Extensive experience in product management or educational technology
¿ Experience in leading in-house staff, freelance writers, and editors
¿ End-to-end digital project management experience
¿ Demonstrated business product strategy expertise with a successful record of bringing
new products to market¿
¿ Excellent english and spanish is a must.
¿ Success driving product adoption utilizing B2B and B2C strategies¿
¿ Experience in education, learning, or assessment field preferred¿¿
¿ Experience in agile product management methodologies
¿ Experience in increasing the main KPI metrics (retention, usage, engagement etc)
but also experience in paywalls, user acquisition (ASO etc).
¿ Experience with subscriptions models will be an asset.- Formación: Licenciado, Master, Grado
- Conocimientos: , user acquisition
- Experiencia: 5 años
- your benefits
-
Competitive salary and social benefits
Hybrid model, 1 day a week in the office, 4 remote.
Exciting project
Get into one of the most important international educational company. - why with Randstad?
-
Because we have thousands of job offers in our portal.
Because we work with the best companies offering you the best jobs.
Because we assure you all the legal guarantees in your hiring.
Because we guarantee a close follow-up after your incorporation, because we want you to be satisfied.
Because we put at your disposal our advanced technology so that you can sign your contracts and access your labor documentation in a single click.
Because we always count on you.
Enroll in this offer, you will be part of the Randstad candidate database for future employment opportunities.
Register now and find the job you are looking for!
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