randstad candidatos ofertas de empleo volver Marketing Effectiveness Manager

Marketing Effectiveness Manager en Madrid.

28 Sep 2021 publicado por Professionals

company
salario
30.000-35.000 €/año
tipo de contrato
Temporal
jornada laboral
Completa
sector empresa
Alimentación
ver más
puesto
técnico marketing
vacantes
1
localidad
Madrid
provincia
Madrid
especialidad
Marketing y Comunicación
subespecialidad
Marketing
modalidad
Posibilidad de teletrabajo
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Matrix: With the tool in its infancy, you will need to support the Planning and Insights Senior Manager to really make an impact and drive decision making with the tool in the following areas:

·         Matrix Refresh:  Work with PR Spain Data Stewards to ensure Matrix refreshes are complete in a timely and efficient way.   Learn through the first monthly refreshes and push for continuous optimisation to the refresh process with a view to make it as frictionless as possible.

·         Matrix optimisations:  Work closely with data scientists at HQ and internal teams/data stewards/agencies to implement the road map to optimise the tool.  

·         Training and support: Working with Planning and Insights Senior Manager, A&P Champions and Data Stewards as required, Train and support relevant teams and agencies on the Matrix Data Collection process, ensuring teams are fully aware of how to accurately capture their spend.

 

Consultancy:

·         Support brand teams to interpret findings from all marketing effectiveness projects, ensuring one view of the truth is communicated across the business and that results are accounted for within brand plans/media responses.   

 
Reporting to the Planning and Insights Senior Manager, the Marketing Effectiveness Manager has a cross functional role, interacting with:

- Strategy and Transformation Team

- Marketing and Customer Marketing/Ecommerce Team

- A&P champions and Data Stewards

- Global Matrix and Extract team

- Global Insights Centre of Excellence (COE)
Growth Mindset: Forward thinking, embodying a vision that translates into inspiring strategies. Thrives in a complex and changing world deploying resources effectively and efficiently.

 

Deliver Through Collaboration: Achieves results while balancing rigorous planning and flexible transversal collaboration. Building partnerships and working collaboratively with others to meet shared objectives.

 

Consumer Centric: Develops consumer intimacy with a focus of technology to innovate and create more value for the consumer.

 

Bold and Agile: Decisive and courageous even in the face of difficult and complex situations and always learns from past experiences. Stepping up to address difficult issues, saying what needs to be said in a respectful way.

Open and Authentic: Role Models who instil trust, engage teams by giving and receiving feedback and constantly fostering open dialogue.

 

Grow Diverse Teams: Leverages and values diversity of profiles to build empowered teams and develops talents creating a sense of belonging in an environment that promotes company values.

our client

our client is a leader in the global wines and spirits industry with an annual turnover of ¿10bn. Spain is the second biggest spirits market in the world and one of the biggest wine market, therefore company Spain is a strategically important part of the group. PR Spain is responsible for the sales, marketing and distribution of a leading portfolio of premium spirits, wines and champagne.

 

We are a truly convivial and entrepreneurial company with premium drinks at the heart of the business. We have an enviable portfolio of brands, being the only supplier covering all spirits categories.  In imported whiskey we have Jameson Irish whisky, in Scotch we have Chivas Regal, The Glenlivet and a range of other single malts.

your functions

Matrix: With the tool in its infancy, you will need to support the Planning and Insights Senior Manager to really make an impact and drive decision making with the tool in the following areas:

·         Matrix Refresh:  Work with PR Spain Data Stewards to ensure Matrix refreshes are complete in a timely and efficient way.   Learn through the first monthly refreshes and push for continuous optimisation to the refresh process with a view to make it as frictionless as possible.

·         Matrix optimisations:  Work closely with data scientists at HQ and internal teams/data stewards/agencies to implement the road map to optimise the tool.  

·         Training and support: Working with Planning and Insights Senior Manager, A&P Champions and Data Stewards as required, Train and support relevant teams and agencies on the Matrix Data Collection process, ensuring teams are fully aware of how to accurately capture their spend.

 

Consultancy:

·         Support brand teams to interpret findings from all marketing effectiveness projects, ensuring one view of the truth is communicated across the business and that results are accounted for within brand plans/media responses.   

 
Reporting to the Planning and Insights Senior Manager, the Marketing Effectiveness Manager has a cross functional role, interacting with:

- Strategy and Transformation Team

- Marketing and Customer Marketing/Ecommerce Team

- A&P champions and Data Stewards

- Global Matrix and Extract team

- Global Insights Centre of Excellence (COE)
Growth Mindset: Forward thinking, embodying a vision that translates into inspiring strategies. Thrives in a complex and changing world deploying resources effectively and efficiently.

 

Deliver Through Collaboration: Achieves results while balancing rigorous planning and flexible transversal collaboration. Building partnerships and working collaboratively with others to meet shared objectives.

 

Consumer Centric: Develops consumer intimacy with a focus of technology to innovate and create more value for the consumer 

 

Bold and Agile: Decisive and courageous even in the face of difficult and complex situations and always learns from past experiences. Stepping up to address difficult issues, saying what needs to be said in a respectful way.

Open and Authentic: Role Models who instil trust, engage teams by giving and receiving feedback and constantly fostering open dialogue.

 

Grow Diverse Teams: Leverages and values diversity of profiles to build empowered teams and develops talents creating a sense of belonging in an environment that promotes company values.

position requisites

Essential:

Min 3-5 years relevant experience in Marketing effectiveness, Analytics or Insights, Intelligence or Marketing Controlling

Strong Project management, Planning & organization skills

Strong analytical skills and ability to cross different data sources to answer a business question in a simple way (e.g. analysing panel (Nielsen, Aquila).

Desirable:

Finance, Banking, FMCG background is a plus.

Leading research agency or insights team within a manufacturer.

Fluent in Spanish and English (written and spoken).

  • Formación: Licenciado, Grado: Grado en Administración de Empresas y Gestión de la Innovación
  • Idiomas: Inglés: C1
  • Conocimientos: Uso del paquete Microsoft, nielsen
  • Experiencia: 3 años
your benefits
Salary between 30.000-35.000€. Temporary contract for one year with the possibility of joining the company at a later date.
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