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1 trabajos encontrados de Community manager

  • Media Analyst

    11 mayo 2021

    Randstad Professionals , Madrid (Madrid)



    An important FMCG company seeks to incorporate a media analyst for the digital transformation team. FMCG's multinational spirits company in full growth wants to expand its digital team Within the Strategy and Business Transformation team at Pernod Ricard España, you will be responsible as Media Analyst, for the following missions: Data Advanced configuration and maintenance of web analysis tools (Google Tag Manager, Google Analytics) Realization of tracking plan for company sites Creation of automated reporting and omnichannel analysis dashboards as well as provide Spanish data to support Global dashboards Technical contribution for the marketing activation team (e.g. setting up a media use case using 1st party data & 2nd party data of key partners) Analysis Analysis of digital marketing campaigns Consumer path analysis Support on the analysis of marketing efficiency projects Performance analysis of the digital ecosystem Creation of marketing KPIs framework and boost usage and adoption within the organization Advice / support Employee upskilling on the use of marketing data in business decisions Identification of recommendations to optimize marketing performance Close work with content and media teams to offer guidance and assess results for optimization of future campaigns Challenge Media Agency when assessing performance of Media Campaigns Support to ecommerce team to make the most of our won platforms and enhance 2nd party data Support to Brands teams in the advanced use of marketing data

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